Responding to Online Trolls

March 13, 2017

A letter to our partners:

We have received many messages about online trolls posting and commenting on social media. We understand the frustration and sensitivity with this, and we want to help you know how to respond appropriately and to the greatest effect. We’ve learned from other projects that Turkey regularly employs a massive army of trolls, and we expect this to continue throughout the campaign.

Our job isn’t just to promote a film, our work is to generate awareness about what happened. Denial and the aggressive tactics of the Turkish government can only be matched with grassroots action. As the leading organizations in this space, here are the 3 things you can do to help:

  • Most often, there is little to be gained from confronting trolls directly, or responding in kind to their attacks.
  • On your own accounts, it is best to just block or ban comments that you deem inappropriate or clearly coming from Turkish trolls.
  • When there is something to be gained, like an opportunity to engage in a conversation, it is best to respond with facts and not emotionally charged responses.
  • If you want to engage trolls that are posting on the official channels (@ThePromiseFilm), please respond with facts and sources to back them up.
  • There are several comments that simply have the Turkish flag. In this case, feel free to respond by posting the Armenian flag next to the American flag.

If you have any further questions, please feel free to contact us.